Life Insurance Awareness Month
You can’t predict the future, but you can plan for it.
While the day-to-day impact of COVID-19 has diminished for most Americans, the heightened awareness about mortality and the importance of life insurance remains. According to the 2024 Insurance Barometer Study, middle-income Americans (those with a household income of $50,000 – $149,999) represent the largest market opportunity for the industry. Four in 10 middle-income Americans, or 50 million adults, acknowledge they live with a life insurance coverage gap. What’s more 54% expressed an intent to buy life insurance within the next 12 months. Clearly the time is now to help people take action, protecting their families and their future.
September is National Life Insurance Awareness Month! We’ve created and compiled the following resources you can use to help others learn about the mechanics and features of life insurance, and how these products can play an essential role in meeting clients’ financial objectives, from legacy planning and wealth transfer to liquidity and supplemental income.
Life Insurance Awareness Month Resources
Social Media Graphics
Use these graphics to share vital statistics about life insurance and the role it can play in retirement planning, and to generate conversation with your fans and followers.
Download our social media tips to incorporate social media best practices.
Videos from Life Happens
Customizable Client-Friendly Flyers
Download the following flyer resources to help simplify conversations with prospects and clients about the mechanics, features and benefits of life insurance.
Agent Education Flyers
Download the following flyer resources to enhance your understanding of how life insurance features and benefits can help you position the product to address various client needs.
Carrier Resources
FOR AGENT USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.