The need for life insurance coverage in the U.S. remains high, with nearly 100 million Americans living with a coverage gap, according to the 2025 Insurance Barometer Study. Younger generations, women, people of color and lower-income households are the most affected. Notably, 54 million Gen Z and Millennial adults acknowledge they need life insurance — yet many still overestimate its cost by 10–12 times. While 72% of consumers who recognize their need for coverage say they want to speak with a financial professional, only 15% actually do. At the same time, Gen Z is more optimistic about their financial future than past generations — making them more open than ever to guidance. This combination of high intent and low follow-through creates a major opportunity for advisors to engage, educate and lead.

September is National Life Insurance Awareness Month, and we’ve compiled a range of resources to help you connect with prospects, educate clients and ultimately close the life insurance coverage gap. These tools highlight how life insurance can support a variety of financial goals, from legacy planning and wealth transfer to emergency coverage, tax-advantaged savings and supplemental retirement income. Let’s help more people understand the value of life insurance and empower them to take the next step.

Use these graphics to share key life insurance stats and spark conversations with your followers. Social media is a rapidly growing channel for financial education, with 62% of all adults — and 80% of those under 45 — using it to research financial or insurance products. These tools help you connect with your audience where they’re already looking.

Download the following flyer resources to help simplify conversations with prospects and clients about the mechanics, features and benefits of life insurance.

Download the following flyer resources to enhance your understanding of how life insurance features and benefits can help you position the product to address various client needs.